High fashion filled the 2022 Olympics, athletes wore Kim Kardashian’s underwear
The 2022 Winter Olympic Games in Beijing is considered a major milestone to open a new era after the pandemic.
At least 6 major fashion houses design Olympic costumes for the US team
After the 2008 Beijing Olympics and Tokyo 2020, Ralph Lauren once again shaped the main style for the home team.
(Photo: Kyodo)
However, the most notable this year is probably SKIMS – the pajamas and underwear brand of `trickster queen` Kim Kardashian.
(Photo: @skims)
(Photo: @skims)
Nike is naturally present with iridescent hockey uniforms with metallic highlights.
(Photo: @_juliamarino)
(Photo: @shaunwhite)
(Photo: Catherine Ivill/Getty Images)
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Giorgio Armani and the proud national anthem
As a brand that clearly understands who it is and what it represents, Armani always creates designs that are consistent, decisive and different.
(Photo: Lintao Zhang)
Sweden and Uniqlo’s garment technology at the Olympics
UNIQLO always focuses on the benefits it brings to users, instead of following fashion trends.
(Photo: AP)
Canada – Dye the Olympic playground red with lululemon
After a wave of criticism for `losing` sportswear at last season’s Olympics, Canada decided to regain form with the country’s sports brand.
(Photo: LULULEMON)
(Twitter: TeamCanada)
Duc and Adidas chose to play it safe
Despite receiving support from the world’s leading sports brand – Adidas, the uniform design features the three main colors of the national flag and the message of `rebellious optimism` in the team’s sporting spirit.
(Photo: adidas)
(Photo: Jae C. Hong)
The designs hide the homeland of the Russian team
According to sanctions following the doping scandal, the Russian team’s uniform does not have the national flag but instead has the three red, blue and white flames of the Russian Olympic Committee.
(Photo: @zasport)
(Photo: Zasport)
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Australia comes from Hogwarts
Impressing with a uniform design that looks like it came out of the Slytherine house, the Australian team is highly appreciated for its youthful and novel spirit.
(Photo: Sportscraft)
(Photo: Sportscraft)
The North Face – the `National` brand of Korean youth
For sportswear in Korea, The North Face is one of the most popular brands and `contracted` the costumes for the national team this year.
(Photo: Adam Pretty/Getty Images)
China returns to the Tang Dynasty
In addition to Anta Sports’ opening ceremony costumes, Feng Chen Wang and Chen Peng, the main person in charge of the host country’s competition designs is Tim Yip – a designer who won the Oscar’s costume design award.
The costumes for the opening ceremony were from Anta Sports.
For 12 teams in 15 competing disciplines are three collections with different inspirations named: Lucky Snow and Cloud, Great Landscape and Flying Snow in Tang Dynasty.
The design is inspired by the Tang Dynasty.
Great Landscape.
Great Landscape.