After 17 years of association, luxury fashion group Kering recently planned to sell 50% of the shares of the Stella McCartney brand to the British designer.

British designer Stella McCartney.

According to sources, Stella McCartney’s human resources department is preparing a booklet, which will clearly state the details of the separation as well as satisfactory answers to concerns about labor issues.

“As stated, there is always discussion between partners about the future of cooperation, any changes in the current relationship will be announced to public opinion at an appropriate time.

Stella McCartney Fall-Winter 2018 Collection.

Accordingly, Kering Group’s brands will not have the right to hire Stella McCartney employees during the transition process.

Kering and Stella McCartney admitted that there have been many discussions about separation during 17 years of cooperation, but the exact cause for the separation is still unclear.

Gucci is a major market partner of the Kering fashion group.

In early January, the group announced that it would withdraw from the German sports brand Puma in order to elevate the parent company into a luxury and classy `player`.

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The Stella McCartney brand first launched as a joint venture with the Gucci group (a subsidiary of Kering) in 2001. At that time, the Gucci group was run by Directors Domenico De Sole and Tom Ford.

Resort 2018 collection of Stella McCartney brand.

Over the next two decades, McCartney and Kering built a brand with a global reputation, not only thanks to its extensive range of sportswear but also its commitment to not using animal materials.

A set of photos in the promotional campaign of the Stella McCartney brand in cooperation with Disney to convey a message about animals.

Kering does not disclose the revenue of small businesses, but in 2015, market sources estimated that Stella McCartney’s annual global revenue ranged between $150 million and $200 million.

Designer McCartney’s collection with Adidas, first launched in 2004, has become a separate brand and has a positive influence on many fashionistas.

Surely the way to boost direct sales will be implemented after the division of the Stella McCartney brand.

Image of the second store at 231 Rue Saint Honoré, Paris.

A year earlier, the business also assumed control of the operations of a third store in Hong Kong, previously managed by a local partner.

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Dieu Linh (Source: ELLE Beauty Magazine/Abridged translation: Business of Fashion/Photo: Collected)