Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci
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Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci

Since it was first built in 1395, Gyeongbokgung Palace in Seoul has been the residence of Korean royalty (primarily members of the Joseon dynasty in the 15th and 16th centuries) and a focal point of its architecture.

Fashion collection

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This is like a strange turning point of fate.

Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci

Gucci Cruise Show 2024. (Photo: Gucci)

The idea of a fashion show at the Korean Royal Palace has made many people here `raise their eyebrows`.

Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci

Photo: Gucci

The front row is filled with top K-biz stars such as IU, Hanni (NewJeans), Shin Min Ah and international faces such as Dakota Johnson, Elizabeth Olsen, Saoirse Ronan… Son Tung M-TP, who just `came up`.

Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci

Photo: topstarnews

Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci

Hanni (NewJeans) at Gucci Cruise Show 2024. (Photo: topstarnews)

Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci

Actress Dakota Johnson.

So what has Gucci brought to Seoul?

Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci

Sora Choi opened the Gucci Cruise Show 2024. (Photo: Gucci)

Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci

Biker pants and “Ladies-who-lunch” jackets.

Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci

Light pink chiffon dress worn over a wetsuit.

Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci

Photo: Gucci

Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci

The collection is influenced by sports fashion, cyclists’ clothing and diving suits.

Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci

Skateboard bag inspired by skating culture.

Gucci Cruise Show 2024 is the last performance led by the brand’s design team before new Creative Director Sabato De Sarno takes the helm.

Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci

Gucci Cruise Show 2024 is the last performance led by the brand’s design team before new Creative Director Sabato De Sarno takes the helm.

Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci

Gucci Cruise Show 2024 is the last performance led by the brand’s design team before new Creative Director Sabato De Sarno takes the helm.

Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci

Gucci Cruise Show 2024 is the last performance led by the brand’s design team before new Creative Director Sabato De Sarno takes the helm.

Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci

Gucci Cruise Show 2024 is the last performance led by the brand’s design team before new Creative Director Sabato De Sarno takes the helm.

Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci

Gucci Cruise Show 2024 is the last performance led by the brand’s design team before new Creative Director Sabato De Sarno takes the helm.

Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci

Gucci Cruise Show 2024 is the last performance led by the brand’s design team before new Creative Director Sabato De Sarno takes the helm.

Gucci Cruise 2024: The spirit of Korean fashion in the new era of Gucci

Gucci Cruise Show 2024 is the last performance led by the brand’s design team before new Creative Director Sabato De Sarno takes the helm.

Gucci Cruise Show 2024 is the last performance led by the brand’s design team before new Creative Director Sabato De Sarno takes the helm.

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