What will be new for the Dior brand under Maria Grazia Chiuri?
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What will be new for the Dior brand under Maria Grazia Chiuri?

This is new information but not new to experts and fashionistas in the fashion world.

And you don’t have to rack your brains to guess where Maria will go.

First of all, the biggest difference that Maria brings to Dior is that she is the first female designer to hold Dior’s creative leadership role.

“Look forward to something completely new from Dior,” said Sydney Toledano, CEO of the Dior brand.

In addition, one of Sydney Toledano’s wishes for Maria is that she will help revive the accessories industry including handbags and shoes for the Dior brand.

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What will be new for the Dior brand under Maria Grazia Chiuri?

Maria Chiuri and Pierpaolo Piccioli pose with the founder of the Valentino brand, designer Valentino Garavani.

Dior’s current sales reach more than 5 billion Euros in a year, but 3/5 of sales come from the cosmetics and perfume industry, not from the high-end fashion industry.

Maria Grazia Chiuri will officially launch her first collection for Dior this coming September.

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