I always keep a small fragrant memory in Paris, the capital of light, the capital of scent.

Another time, while inhaling perfume, suddenly an `old man` on a bicycle stopped, holding a bag of baguette bread and ran into the perfume shop, chatting and sniffing with strangers.

Returning to the anniversary meeting, very excited, I greeted and praised the scents this young artist made, then confessed that I really wanted to become a scent artist like that person.

That straightforwardness that is somewhat unique, arrogant, and `showy` of French standards contributes to preserving the impression of French perfume criteria in the hearts of the world in general and many generations of Vietnamese people in particular.

When social networks take over, the world opens up, scent continues to expand, expand and bloom.

Paris is no longer the only muse

In the early years of the 20th century, perfume officially `exploded`, becoming an exquisite fashion accessory favored by the European royal and progressive classes.

We have witnessed the Parisian muse crowned Miss World of Fragrance.

Trends and Inspiration

Hair perfume: every woman’s exquisite secret

Perhaps, the West first and most knows about Nam thanks to the two perfume bottles Tamdao and Doson from the French perfume house Diptyque.

Perhaps, the West first and most knows about Nam thanks to the two perfume bottles Tamdao and Doson from the French perfume house Diptyque.

Perhaps, the West first and most knows about Nam thanks to the two perfume bottles Tamdao and Doson from the French perfume house Diptyque.

Most recently, with the An’l project, for the first time a Vietnamese niche perfume shop successfully linked up with an international perfume house to produce an An scent from a purely Vietnamese perspective.

Trends and Inspiration

When the scent paints her personality

Scents no longer share the same nationality

In fact, after 10 years since that `fateful` meeting in Paris, I still… have not become a perfumer.

First, we witnessed the `invasion` of Asian cashew artists.

Thailand with the talent of Prin Lomros and the Pryn Parfum brand bring `out of the box` scents with high collectible value and have received world perfume awards: Morah is passionate and emotional with floral notes.

Vietnam continues to resonate with flavor lovers at home and abroad thanks to Hoarient.

Asia has officially become the new promised land of scent.

While Europe gradually became indifferently saturated with the scent, Asia enthusiastically welcomed it.

A new world of fragrance is forming where borders, ethnicities, and prejudices become more blurred than ever.