The story of the Earth and the impact of Climate Change on the Fashion industry
Fashion news
4TMR brand Eva de Eva & high street fashion wave
Surely fashionistas are waiting to see what stories Eva De Eva will tell about the Earth and the effects of climate change on the fashion industry through the designs that will be presented in “
“Earth’s Stories” is inspired by global climate change in many ways.
Eva De Eva soon saw the world’s hot issues, grasping the changes in the way of life as well as the thinking and shopping habits of modern, sophisticated and tasteful women.
The collection wishes to demonstrate Eva De Eva’s sophistication and sensitivity to the changes that climate change is affecting the fashion industry and above all, wishes to convey a truly positive social message.
Which trends of Fall – Winter 2017 did Eva De Eva use to most clearly reflect `Stories about the Earth`?
Eva De Eva used 4 trends that are currently very popular on the international catwalks of many famous brands for `Earth’s Stories`.
ICE MOUNTAINS – SNOW MOUNTAINS
Using snow white and steel gray blue with a matte alchemical material representing stone.
FIREY EARTH – FIRE EARTH
Emphasizes the colors of the Earth: the scarlet of fire, the green of leaves and the golden tan of sunlight.
MIDNIGHT FOREST – NIGHT FOREST
Focus on cocoon shapes and forest-inspired materials that keep you warm.
CELESTIAL SKIES – NIGHT SKY
Expressing the desire to embrace the starry sky and the whole city at night.
The elements that Eva De Eva exploits to create the collection are the basic elements that make up human life.
Why did Eva De Eva decide to change its brand image after 10 years and by applying world trends?
Eva De Eva chose to change her image because this was the right and necessary time.
Understanding the times, Eva De Eva pays special attention to prioritizing huge investments in both creative thinking, budget, human resources, production team, communication team, product marketing and has
The story of transformation and innovation did not happen overnight, it was all started and planned by Eva De Eva nearly 3 years ago.
What do you expect from Eva De Eva’s `Earth’s Stories` show at VIFW this year?
The show will be the highlight of a series of events celebrating Eva De Eva’s 10th birthday – `10 years of love`.
May hopes the show will inspire women everywhere – all for women who pursue happiness, are always joyful, confident and proud of themselves.
Thank you May for taking the time to chat with ELLE today.
