In the bustling atmosphere of Fashion Week covering Paris, Loewe announced that actress Duong Mich became the brand’s new global ambassador.

Fashion world

From Loewe to Celine, which brand of sedge bag leads the trend race this Summer?

Global brand ambassador Duong Mich with Creative Director Jonathan Anderson (Photo: Twitter)

Duong Mich at Loewe’s Spring – Summer 2024 collection show (Photo: Twitter)

In addition, guests including the world’s top stars such as Taylor Russell, Kit Connor, Troye Sivan, Tawan Vihokratana, Lim JI Yeon, Baifern, Nicole Wallace… also gathered at the Château de Vincennes palace.

Actress Taylor Russell – face of Loewe’s campaign (Photo: Loewe)

Singer Troye Sivan (Photo: Loewe)

Actor Baifern (Photo: Loewe)

Actress Lim Ji Yeon (Photo: Loewe)

Actor Tawan Vihokratana (Photo: Loewe)

Model Emily Ratajkowski (Photo: Loewe)

Founded in 1846 in Madrid and one of the oldest luxury brands in the world, Loewe is known for manufacturing leather wallets and handbags for the Spanish Royal Family.

Many people questioned Anderson’s talent when he joined the nearly 170-year-old `bookmaker` when he was only 28 years old.

Tassel dress design in Loewe’s Spring – Summer 2024 collection.

Since the post-pandemic period, Loewe has resonated with surrealist collections such as green grass-covered outfits, anthurium flower shirts, bubble shoes, argyle sweaters, pixelated hoodies… But in the Spring collection

Impressive sleeveless knitted sweater model in the collection.

High-waisted pants model challenges body proportions.

Boxy-shaped casual outfit with minimalist color scheme.

While the world is favoring minimalism, how to become impressive in creativity?

Elaborately crafted bracelet model in Loewe’s Spring – Summer 2024 collection (Photo: Loewe)

Not choosing any expensive brands from the LVMH group, Anderson joined hands with visual artist Lynda Benglis, a famous American jeweler.

Close-up detail of Lynda Benglis’s bracelet sculpting process.

(Photo: Loewe)

The bracelet model is sculpted with motion effects.

(Photo: Loewe)

The earrings are elaborately decorated with sequins.

With the Spring – Summer 2024 collection, Loewe has opened a new everyday wardrobe model built on their pioneering spirit.