Asia – The new spring of fashion
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Asia – The new spring of fashion

Since the 1980s of the last century, names such as Kenzo Takada, Yohji Yamamoto, Issey Miyake and Rei Kawakubo (Comme des Garcons brand) have changed the concept of beauty and what a beautiful female body is.

Yohji Yamamoto is praised as `a designer who understands the beauty of a woman’s body, its proportions as well as the fleeting qualities of beauty`.

Those who love Kawakubo’s designs cannot help but know the phenomenon of `black crows`

This interesting detail was once written by famous fashion journalist Suzy Menkes in one of her comments: `We were once described as black crows – a strange group of people gathering in front of abandoned buildings.

The black crow changes color

What about the fashion seasons of the 21st century?

Asia – The new spring of fashion

Patterns with Asian influences began to dominate the catwalk

Fascinated by the huge consumption potential of high-end goods in the Asian market, more and more Western designers are looking to the East.

Asia – The new spring of fashion

Sir Giorgio Armani’s Armani Privé couture design exclusively for the One Night Only show in Beijing.

Asia – The new spring of fashion

Valentino’s special collection for the show in Shanghai.

If we understand the terrible conservatism of major fashion markets, the above moves prove that the Western fashion industry really values (the purchasing power of) Eastern customers.

In addition to Asian names holding creative positions at major fashion houses such as Alexander Wang at Balenciaga, Humberto Leon and Carol Lim at Kenzo…, more and more other designers are becoming known such as Korean designers Juun.J, Zio

Asia – The new spring of fashion

Three young Asian designers Jason Wu, Richard Chai and Alexander Wang

By 2017, according to Euromonitor International’s forecast, China will surpass the US to become the world’s largest apparel market.

A few words from Nguyen Danh Quy – Fashion Director of ELLE Women’s Magazine

While the Western fashion world still does not really care about designers of Asian origin or from Asia and considers this land just a `production factory` instead of a `creative laboratory`,

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