On May 22, the official launching ceremony of the Biologique Recherche brand in the Vietnamese market took place in Hanoi.

Founded in the late 1970s by a family of skin care experts, Biologique Recherche is the fruit of persistent research and dedication led by Yvan Allouche, a biologist, and Josette Allouche, a physicist.

After more than 4 decades, customized treatments and strategic products such as Lait VIP  O2, Lotion P50 PIGM 400, Crème Masque Vernix, Fluid VIP O2, Serum Elastine, Serum Collagene Originel, La Grande Crème… have become a legacy.

The Launch Ceremony event was attended by senior members of the Biologique Recherche and Tam Son brands, along with a large number of beauty enthusiasts including celebrities, KOLs and nearly 30 agency partners.

At the launch ceremony, Mr. Pierre Louis Delapalme – Co-Chairman and Mr. Jean Guillaume Trottier – CEO of Biologique Recherche spent time introducing the brand story as well as the scientific foundation, product philosophy, and methods.

In the discussion with guests within the framework of the event, Mr. Guillaume Trottier shared about the decision to expand in the Vietnamese market at the event: `In Southeast Asia, Vietnam is one of the markets

Sharing about the cooperation with the Biologique Recherche brand, Ms. Nguyen Thi Tuyet Thanh, Deputy General Director of Tam Son company said: `Biologique Recherche is not only famous for its highly effective skin care products but also

In addition to the content introducing the brand, announcing cooperation and awarding official dealer certificates, the event also has many interesting experiential activities for guests such as skin examination and in-depth treatment consultation.

This launch event is not only an important milestone marking the cooperation relationship between  Biologique Recherche & Tam Son company but also the beginning of a new and promising journey for the brand in the Vietnamese market